Photos: Biesse Canada
Greg Guleserian, CEO of Biesse Canada (left), and Federico Broccoli, Biesse Group Chief commercial & markets Officer (2nd from left), opened the new Biesse Material Hub in Toronto.
Greg Guleserian, CEO of Biesse Canada along with Federico Broccoli, Biesse Group Chief commercial & markets Officer, welcomed friends and customers to the launch of the new Biesse Material Hub in Toronto recently.
“It’s a very special moment for all of us at Biesse Canada,” Guleserian said.
“We’ve worked all so hard to get to this point and I’m thrilled to have you here tonight to celebrate this milestone with us. This event represents more than just the unveiling of a new space; tonight we introduce a completely new way to experience Biesse technology.
“Looking back, when we first started envisioning the Material Hub, we knew it had to be more than just another “showroom.” It had to be a space that truly reflected the needs of our customers, the evolution of manufacturing, and Biesse’s role as a multi-material industry leader.
“And today, after over a year of hard work and collaboration, we finally get to share it with you. Tonight’s launch is about more than just Toronto—this is part of a global transformation.
“The Biesse Material Hub Network is launching simultaneously in five locations worldwide—Toronto, Sydney, Osaka, Porto, and Lyon. This initiative is part of Biesse’s strategic vision to bring our expertise closer to our customers and provide an immersive, hands-on experience with multi-material technology.
Canada was first
Federico Broccoli, pointed out that “Biesse has been in Canada since 1998, and perhaps not everyone knows that Canada was actually the first step in our international expansion.
“Many assume that the United States was our first subsidiary, but in reality, while the U.S. is our largest branch, Canada was the first, opening just a few months before our American counterpart,” said Broccoli.
“It was here that our President, Roberto Selci, at just 28 years old, decided to invest, already understanding that Biesse’s future would extend beyond national borders. This is why Biesse has a special relationship with Canada. Since then, with the speed of execution that defines us, we have opened subsidiaries worldwide, building a direct sales network in key industrial markets to be ever closer to our customers.
“Today, we celebrate a historic event. It is another significant step in our commitment to the Canadian market, one of the most important for Biesse, where we have built strong and lasting relationships with our customers.
So, let’s enjoy this day together,” Broccoli said.
He added the reason Biesse is here today,” is thanks to many of you who, over the years, have placed your trust and enthusiasm in us. Thank you for believing in us.
“A special thank you goes to all Biesse colleagues, including those not present here today, who have strongly contributed to making this dream a reality.
The Biesse Material Hubs offer unique multi-material experience spaces where visitors can discover the company and its product portfolio. Through dedicated journeys, visitors can explore the offering through new methods of interaction and tools, both physical and digital.
The Biesse Material Hubs are part of a connected international network that strengthens local expressions and the uniqueness of each market, activating synergies between physically distant hubs. This connected network not only enhances the experience and allows each hub to amplify its offering, but also reduces travel and emissions, promotes collaboration, and improves efficiency, in line with the company’s sustainability policy.
